York Surf launches at Astore

York Surf Square Logo Sweater - Black | AStore



York Surf Surfer Handstand | AStore


York Surf - Muizenberg Colour Huts | AStore


York Surf Square Woven Label Sweater - Navy | AStore


York Surf  - Inside Cabin | AStore


'What is yesterday, today?' It may seem confusing to some but once put into perspective it's easy to see why York Surf is so set on remembering the past. Having grown up on the beaches of Muizenberg, the guys found a combined love for the legacy of surfing and the history of the beaches this small town had to offer. They feel the need to acknowledge the past whilst moving into the future and believe that every slice of today should have a piece of yesterday in it. They enjoy the legacy left by those before them and so feel it should be preserved for years to come. That means blending the soul of the original with the technology of the present. The first drop includes two styles of sweater both in Navy and Black.


See the York Surf range here:


June 26, 2017 by A Store

Surf Shack: Laid-Back Living by the Water

Surf Shack Book - Front Cover | AStore


Surf Shack book - Open Page 1 | AStore


Surf Shack book - Open Page 2 | AStore


Have you ever dreamt of living by the ocean in your own surf-inspired abode? Most city dwellers and dreamers alike have pictured themselves waking up to the scent of the sea, to the tranquillity of the waves breaking or sight of the sun setting on the horizon, and whilst some dream it others live it. This book delves into the lives of the surfers who have decided to spend their days living by the ocean, be it longtime enthusiasts or eager newcomers but always with one thing in mind, a strong passion for the sea. From Malibu to Rockaways, Japan to Australia, this book explores some of the most inventive, unique and welcoming surf shacks known to mankind.


See the Surf Shack book here:


June 20, 2017 by A Store

Not Seen drops at AStore

Not Seen Lookbook 2017 - Model


Not Seen Lookbook - Model - Beach


Not Seen OG Moonbag | AStore


Not Seen Utility / Sling Bag - Black | AStore


Not Seen Half Moon Bag - Black | AStore


Not Seen Tobacco A4 Pouch - Grey | AStore


Streetwear accessories often get left by the wayside in all the excitement of sneakers and apparel but every now and then a brand moves out of the shadows, who might that be you ask? Cue Not Seen, a Cape Town-based brand aimed at finishing off any enthusiasts streetwear look, Not Seen is inspired by the counter-culture, be it Graffiti or the great outdoors, but always with a strong focus on functional practicality. Self-described as a 'lifestyle branding project', Not Seen is locally sourced and produced in South Africa and focusses on the everyday man (or woman) looking for that durable and practical accessory. The range includes two classic 90s-era Moon Bags, two sizes of Tobacco pouches (for all your Rollie needs), as well as sling bags and a Poncho for those cold, wet winter days.


See the full Not Seen range here:


June 19, 2017 by A Store

Simon Deporres AW17 range

Simon Deporres AW17 Lookbook - Models Standing


Simon Deporres AW17 Lookbook - Models Walking


Simon Deporres Shearling Aviator Jacket


Simon Deporres Cedar Parka Coat


Simon Deporres Sherpa Bomber Jacket


Simon Deporres is the menswear manufacturer specializing in classically tailored garments for the everyday man. Functional, tailored and locally produced in Cape Town, South Africa, Simon Deporres aims to hold relevance season after season with their classic approach to modern tailoring. This Autumn / Winter range takes clear inspiration from the bygone era of shearling and aviator jackets, coats, and bombers with classic fits mixed in with up-to-date tailoring. The Sherling Aviator Jacket features 100% cotton flannel mixed in with Italian Faux Shearling as well as a throatlatch for those colder winter days. Other notable items include a 100% cotton canvas Parka, a Cedar Parka Jacket, a Bomber jacket, and the Tailored Inventory Shirt which pairs with both the traditionally cut Hopkins Chino and Alphen Blazer.


See the full Simon Deporres AW17 range here:


May 29, 2017 by A Store

adidas's drops the NMD_XR1 OG

adidas NMD_XR1 OG Sneakers - Core Black / Lush Red / Royal Blue BY1909 Standard | AStore


adidas NMD XR1 OG Sneakers - Core Black / Lush Red / Royal Blue BY1909 Standard 1 | AStore


adidas NMD XR1 OG Sneakers - Core Black / Lush Red / Royal Blue BY1909 Standard 2 | AStore


adidas NMD XR1 OG Sneakers - Core Black / Lush Red / Royal Blue BY1909 Standard 2 | AStore


Are you a fan of the original 'OG' colourway of the NMD? Missed the two highly coveted drops of the original R1 in the sort-after Black, Blue and Red combo? Well fear no more...

While we can't help you with the R1, adidas have offered up the caged version of the NMD in its sort after 'OG' colourway. As most will be aware of by now the XR1 features rubber 'caging' on the sides whilst keeping most of the original elements of the original NMD R1. A Black mesh upper, red and blue midsole inserts, a convenient Heel Pull, as well as the coveted Boost Sole technology, all form part of a worthy alternate to the NMD R1. Limited units available.


See the adidas NMD_XR1 OG's here:


May 18, 2017 by A Store

'BEAMS: Beyond Tokyo' celebrates 40 years of the brand's influence

BEAMS: Beyond Tokyo Book - Front cover


BEAMS: Beyond Tokyo Book - Open page


BEAMS: Beyond Tokyo Book - Open page


Sort-after brand BEAMS, which once started out as a small shop in the Harijiruku district of Tokyo has now built up a reputation as one of the most influential proprietors of style in Japan and indeed the world. This book delves into their unique philosophy of collaboration with only the finest brands and designers from across the world including adidas, Nike, Reebok, Levis as well as with photographers Mark Borthwick and Terry Richardson. Inside we are taken on a tour of the label's inner workings accompanied by pics, sketches, and in-depth stories of the brand's development and history with contributions from esteemed guests Sofia Coppola, Bape's Nigo, Stella Ishii, Toby Bateman (managing director of Mr. Porter) and more. 


See BEAMS: Beyond Tokyo book here:


May 12, 2017 by A Store

adidas Originals X wings+horns Consortium collection

adidas x wings+horns NMD_R2 Sneakers - Hint BB3118 | Astore


adidas x wings+horns NMD_R2 Sneakers Detail - Hint BB3118 | Astore


adidas x wings+horns Linear T Shirt - Navy BK0238 Model | Astore


adidas x wings+horns Patch Crew Detail - Hint BK0233 | Astore


adidas Originals X wings+horns Patch Crew Sweatshirt Model - BK0233 | AStore


Canadian-based wings+horns have teamed up with adidas Originals on a Consortium collection of expertly crafted menswear and sneakers. wings+horns describes their style as Utility-driven, rugged garments with an eye for innovative fabrics and Japanese detailing. Notable pieces include two NMD_R2's wrapped in soft, monochromatic toned leather with hand-stitched seams, Japanese 'Mon' debossing on the tongue - which is said to symbolize 'belonging' - as well as sitting on adidas's premier Boost sole technology, reserved for only its most premium of products. Other notable items include a mixed fabric linen/cotton blend 'Patch Tee' with side slits on the hem as well as ribbed cuffs and hem. Limited units available.


See the full adidas x wings+horns collection here:





April 25, 2017 by A Store

adidas Originals Iniki Runner

adidas Iniki Runner - Red BB2091 - Detail | AStore


adidas Iniki Runner - Red BB2091 - AStore


adidas Iniki Runner - Blue BB2092 - Detail | AStore


adidas Iniki Runner - Blue BB2092 | AStore


adidas Iniki Sneakers - Solid Grey BB2098 | AStore 

adidas Iniki Sneakers - Solid Grey BB2098 | AStore


adidas Originals are ramping up the momentum once again offering yet another new silhouette, known as the 'Iniki Runner', roughly translated from Hawaiian it is said to mean 'hurricane' or 'piercing gales', most likely describing the running shoe ethos of the sneaker. Retro aesthetics mixed with modern tech are the blueprint of this 70's-inspired classic runner combining clean, sleek design mixed in with adidas's sort after Boost sole technology, an Ortholite® sockliner, copper-tipped laces and a classic gum sole. 


Limited units available. 


See the full range of adidas Iniki Runner's here:





April 18, 2017 by A Store

adidas drops 5 new colours of the NMD_R2 Primeknit

adidas NMD_R2






adidas Originals are releasing 5 new colourways of the NMD_R2, a contemporary iteration of the popular NMD silhouette. Bold, striking colours are the focus of this collection of sleek, evolved versions of the original NMD_R1. Vintage aspirations mixed with modern tech are the ethos of this super-cool runner with its Sock-like fit, Boost sole technology and adidas's premier covering only bestowed upon its best sneakers known as 'Primeknit'. EVA midsole inserts combined with the rubber outsole add lightweight cushioning and in the detailing department, adidas have added 'four-language' branding on the medial insert with a printed 'adidas' on the heel pull. 


See the adidas NMD_R2's here:



April 05, 2017 by A Store

Upper Echelon AW17

Upper Echelon - Tee - Models


Upper Echelon Tee - White - Model


Upper Echelon - Tees - Model portaits


Upper Echelon has just dropped three new styles of tees for their latest AW17 range, namely the 'U.E. Embroidered', The 'U Applique' as well as the 'U.E. Logo' Tee. The brand has been garnering a lot of support of late for their dedication to unique technical streetwear with previous notable items including the technical 'Shell Jacket' and 'Ebbets' Feild Baseball cap. This latest Autumn / Winter range features design elements including embroidery, felt application, stitched logos and as always a keen focus on detail whilst remaining true to the 'made in South Africa' roots.


See the full Upper Echelon AW17 range here:


April 05, 2017 by A Store