adidas releases the ATRIC 1.4 Primeknit Sneaker

adidas Atric AF 1.3 PK Sneaker - White - Model | AStore

 

adidas Atric AF 1.3 PK Sneaker - Black - Profile | AStore

 

adidas Atric AF 1.3 PK Sneaker - White - On Feet | AStore

 

adidas Atric AF 1.3 PK Sneaker - White - Profile | AStore 

Inspired by unpredictable climates, the Atric fuses all weather resistance and modern technology to form a sneaker that takes its cues from the German's Elite Tactical Police Unit. A full Primeknit upper is supported by waterproof-coated overlays, an insulated sockliner, reinforced water-resistant lining as well as a full-length lacing system. All this sits on a rugged and functional hiking-inspired outsole, perfect for all weather conditions. To support the campaign locally, Bubblegum Club's creative director Jamal Nxedlana conceptualized a lookbook delving into the idea of an Urban Warrior and their navigation of the city's spaces. 

 

See the adidas ATRIC 1.4 Primeknit Sneaker here:

 

 Photo credits: Jamal Nxedlana and adidas.

 

October 18, 2017 by A Store
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