Inspired by unpredictable climates, the Atric fuses all weather resistance and modern technology to form a sneaker that takes its cues from the German's Elite Tactical Police Unit. A full Primeknit upper is supported by waterproof-coated overlays, an insulated sockliner, reinforced water-resistant lining as well as a full-length lacing system. All this sits on a rugged and functional hiking-inspired outsole, perfect for all weather conditions. To support the campaign locally, Bubblegum Club's creative director Jamal Nxedlana conceptualized a lookbook delving into the idea of an Urban Warrior and their navigation of the city's spaces.
Photo credits: Jamal Nxedlana and adidas.