adidas x White Mountaineering SS17 launch event at A Store

A Store adidas x White Mountaineering launch - clothing rail

 

A Store adidas x White Mountaineering Launch - store interior

 

A Store adidas x White Mountaineering launch - pamphlets

 

A Store adidas x White Mountaineering launch - people

  

A Store adidas x White Mountaineering launch - exterior people

 

A Store adidas x White Mountaineering Launch - people interior

 

On the evening of the 9th of March 2017, A Store launched the highly anticipated White Mountaineering x adidas Originals SS17 collection. This is the second time the Japanese technical sportswear purveyors and adidas Originals have teamed up on a full collection and by the looks of the complete range as a whole, the partnership has much to offer in the way of originality and design. Black and white geometric prints, interspersed amongst technical cuts and attention to even the smallest detail are apparent in this collection of sneakers, jackets, hoodies, tees and track pants. Bloggers, sneakerheads, skaters and fashion industry types all collided on a warm Cape Town Summers evening to see what the two brands had conjured up.

 

Photo credits @andpeople @nelisphota

 

See the full adidas x White Mountaineering SS17 collection here:

 

March 15, 2017 by A Store
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