Upper Echelon AW17

Upper Echelon - Tee - Models


Upper Echelon Tee - White - Model


Upper Echelon - Tees - Model portaits


Upper Echelon has just dropped three new styles of tees for their latest AW17 range, namely the 'U.E. Embroidered', The 'U Applique' as well as the 'U.E. Logo' Tee. The brand has been garnering a lot of support of late for their dedication to unique technical streetwear with previous notable items including the technical 'Shell Jacket' and 'Ebbets' Feild Baseball cap. This latest Autumn / Winter range features design elements including embroidery, felt application, stitched logos and as always a keen focus on detail whilst remaining true to the 'made in South Africa' roots.


See the full Upper Echelon AW17 range here:


April 05, 2017 by A Store

adidas x White Mountaineering SS17 launch event at A Store

A Store adidas x White Mountaineering launch - clothing rail


A Store adidas x White Mountaineering Launch - store interior


A Store adidas x White Mountaineering launch - pamphlets


A Store adidas x White Mountaineering launch - people


A Store adidas x White Mountaineering launch - exterior people


A Store adidas x White Mountaineering Launch - people interior


On the evening of the 9th of March 2017, A Store launched the highly anticipated White Mountaineering x adidas Originals SS17 collection. This is the second time the Japanese technical sportswear purveyors and adidas Originals have teamed up on a full collection and by the looks of the complete range as a whole, the partnership has much to offer in the way of originality and design. Black and white geometric prints, interspersed amongst technical cuts and attention to even the smallest detail are apparent in this collection of sneakers, jackets, hoodies, tees and track pants. Bloggers, sneakerheads, skaters and fashion industry types all collided on a warm Cape Town Summers evening to see what the two brands had conjured up.


Photo credits @andpeople @nelisphota


See the full adidas x White Mountaineering SS17 collection here:


March 15, 2017 by A Store

Sneakerlab visits A Store



'Sneaker LAB visited a few industry experts and sneaker lovers in Cape Town, South Africa to ask what 2017 drops they were most excited for.'

Check out their blog here for more info on how you could win 1 of 10 custom premium shoe care kits.


January 25, 2017 by A Store

Only NY launches at A Store

Only NY Cap Black


Only NY Pocket Tee Grey


Only NY Hoodie Black


Only NY Pocket Tee White


The Manhattan-based streetwear label known as 'Only NY' launches in store and online tomorrow. Inspired by the city of New York as well as its love of nature, skateboarding, arts and photography 'Only NY' seeks to create quality goods made exclusively in the USA. Since its inception in 2006 'Only' has grown from strength to strength while sticking to its mandate of quality-produced, limited edition garments and accessories with a strong focus on their shared love of New York. Middle school friends and Art School drop outs Micah Belamarich and Julian Goldstein, 'unconcerned with pushing a lifestyle', started 'Only' with the intention of creating an outlet for their unique personalities while remaining intrinsically New York. A Store will be the exclusive supplier of 'Only NY' in South Africa and limited units will be available.



January 19, 2017 by A Store

adidas Ultra Boost LTD 'Triple Black'

adidas Ultra Boost LTD Black profile BB4677


adidas Ultra Boost LTD Black heel BB4677


adidas Ultra Boost LTD Black detail BB4677


The modern adidas classic known as the Ultra Boost drops today in its limited LTD guise. The sort after and long awaited silhouette eventually gets the all black covering everyone has been waiting for. The sneaker also features a premium Primeknit® upper that delivers a more comfortable fit with less irritation to naturally expand with your foot. A Torsion® system has been added for mid foot integrity as well as a Continental rubber outsole for grip in wet and dry conditions. All this combines with adidas's premium Boost® sole technology to form one of the years biggest drops. Limited units and available in store only.



November 30, 2016 by A Store

Black Friday Sale!

Black Friday A Store


November 25, 2016 by A Store