Impactful, striking, memorable, these are some of the words best describing successful corporate design ethos but why does it always have to be so serious? In this book we explore different ideas of the same thing, from shop owners to mechanics, dentists to organic farmers, in the world of corporate design, rules are meant to be broken. This book offers insight and ideas in the form of photographs and profiles from seasoned professionals to inquisitive amateurs.
See the First Things First! book here: